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Coco Rocha started her modeling career in 2004 and since then has graced every fashion magazine, ad campaigns and major runways. Her beauty is undoubtedly a classic look with a piercing Starr. She was discovered at an Irish dance competition, which later would prove she can still dance the highland style dance while opening for Jean Paul Gaultier Fall/Winter 2007 show, and continues to be one of the most used models today. She also has no fears in changing her appearance by changing her hair colors Going from rich browns, to last year’s bright red to her present striking black. Her editorial work is always fabulous as she has the versatility of being a true chameleon and this Canadian beauty is here to stay on top of the new era of “Super Models”.

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Moss features in both the magazine ad and the TV commercial - but two viewers complained that they did not believe her eyelashes were genuine and that the ads exaggerated the effect of the mascara.

Ad firm J Walter Thompson (JWT) insisted that Moss was not wearing false eyelashes, but did not provide documentary evidence to back it up. The firm admitted the lashes were enhanced after the shoot.

The Advertising Standards Authority investigated complaints that the lashes were false and also challenged whether Rimmel could back up their claim that the mascara provided 70 per cent more lift.

Rimmel said it had developed existing brush technology by creating a mascara brush that provided greater lash lift and claimed it had tested the claim of 70 per cent more lash lift on ten female panellists.
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As fashion magazine advertising budgets continue to shrink, fashion DIY euphoria site, Polyvore, Inc. is basking in its second round of financing to the tune of $5.6 million.

For those of you not yet familiar with Polyvore, it is a user-generated fashion and trends site that allows users to pull fashion items from fashion store websites and create electronic fashion spreads.

Polyvore is the one of the best forms of flattery for designers and stores, and averages 4 million unique visitors a month, which is more than most fashion magazine websites average monthly.