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Coco Rocha started her modeling career in 2004 and since then has graced every fashion magazine, ad campaigns and major runways. Her beauty is undoubtedly a classic look with a piercing Starr. She was discovered at an Irish dance competition, which later would prove she can still dance the highland style dance while opening for Jean Paul Gaultier Fall/Winter 2007 show, and continues to be one of the most used models today. She also has no fears in changing her appearance by changing her hair colors Going from rich browns, to last year’s bright red to her present striking black. Her editorial work is always fabulous as she has the versatility of being a true chameleon and this Canadian beauty is here to stay on top of the new era of “Super Models”.

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Moss features in both the magazine ad and the TV commercial - but two viewers complained that they did not believe her eyelashes were genuine and that the ads exaggerated the effect of the mascara.

Ad firm J Walter Thompson (JWT) insisted that Moss was not wearing false eyelashes, but did not provide documentary evidence to back it up. The firm admitted the lashes were enhanced after the shoot.

The Advertising Standards Authority investigated complaints that the lashes were false and also challenged whether Rimmel could back up their claim that the mascara provided 70 per cent more lift.

Rimmel said it had developed existing brush technology by creating a mascara brush that provided greater lash lift and claimed it had tested the claim of 70 per cent more lash lift on ten female panellists.
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As fashion magazine advertising budgets continue to shrink, fashion DIY euphoria site, Polyvore, Inc. is basking in its second round of financing to the tune of $5.6 million.

For those of you not yet familiar with Polyvore, it is a user-generated fashion and trends site that allows users to pull fashion items from fashion store websites and create electronic fashion spreads.

Polyvore is the one of the best forms of flattery for designers and stores, and averages 4 million unique visitors a month, which is more than most fashion magazine websites average monthly.

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Nastia Liukin is not you average model. But then again advertising campaigns are hardly a models-only territoire.

A golden medal in the Beijing Olympics 2008 seems to have imposed Nastia in the world’s eyes. Bound to think of her as in terms of excellence, I’m looking at her new contract – the Spring Summer 2009 Ad Campaign for Max Azria and summarize it as wonderful. Could just as well be a fashion magazine spread, Max Azria’s SS 09 ad campaign with Nastia Liukin is set for gold! Couldn’t there be more of these campaigns were the model actually presents the clothes and not the other way around?

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With a luxe boho fall collection, the Woodstock/'bohemian nomad life' references were pretty predictable for the Gucci fall 08 ad campaign. The photos were done by notorious duo Inez van Lamsweerde and Vinoodh Matadin, in a beautiful location (Majorca) featuring blonde beauties: Lily Donaldson, Abbey Lee Kershaw, Eniko Mihalik.

The story is quite simple: the girls dance around being all glam-chic-flower-power, showcasing this season must-haves over the knee boots, fringe bags, folksy prints; while the boys walk around all dressed-up. Nice!
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Fashion AdsTanya D. is the newest girl in the Michael Kors ads, and there’s something misaligned about the whole thing.
It’s not that Tanya D. isn’t shockingly gorgeous, supremely lovely, and worth rooting for – she is.
It’s not that Michael Kors didn’t deliver a strong collection last season – it was well-rounded, easy, cool, and very exciting to watch on the runway.
The problem is the fusion that happens when a brand known for dressing the modern American woman dresses a young girl instead.
Tanya is barely sixteen, and she looks it in this campaign. And it doesn’t matter how gorgeous she is – when the modern American career woman is told that her new ideal is a 10th grader… we just have to wonder.
Cute dress, though.